It’s best to use the best quality image you have, preferably 800px x 800px, but higher is always better. If you have multiple images, use the additional_image_link attribute. If you have a specific page for mobile traffic, you can supply that link via the mobile_link attribute. You have to provide a direct link to the product page (not your homepage) and it has to include the (or part. And although the rest of the product description might not be visible, it can help Google to understand what other keywords your product would be relevant to appear for.Īs with the title, avoid promotional text. Get your most important point across first. If we check the seller’s website, the product description has over 1400 characters. In the screenshot, about 175 characters are shown. You have up to 5000 characters, but only a few of those will actually show. These descriptions don’t show up in the search results, but they do in the Free Listings section on the Shopping tab of the search results. The product description is where you give all the product details a customer cares about: features, dimensions, use cases, etc. Pro tip: a good product feed title usually also is a title with a lot of SEO benefitsĪvoid promotional text in your titles like Free Shipping or Limited offer.įor more tips on how to improve your product titles, read our Product Title Optimization Guide! description So make sure you include import product details like brand, color, material or size. The product title is one of the product attributes with the biggest impact. Google Shopping portal displays longer product titles But the majority of people won’t see this page: In the Google Shopping portal, a bigger product title up to 75-100 characters is shown. titleįor the product title attribute, you can describe your product in up to 150 characters.īe sure to include the most important keywords at the start, because Google often will show only the first 35 characters, as you can see in the screenshot below: Product listing ad with short product titles If you want to sell in the same country in multiple languages, you can use the same product id for the same item in a different language. You can use your SKU number or the id generated by your store platform. It’s important that the number is unique in your product feed. The product id is the number you use in your store to identify a specific item. If you’re stuck, going through this list and understanding what goes on behind the scenes might give you a clue how to fix it. ![]() In what follows, I’ll start with all of the required items. The exact requirements depend on two things: The data that you have in your Shopping feed is insufficient, or incorrect. If you’re having problems with your Google Shopping feed, this is probably where things go wrong. Google has a long list of specifications that details which data they need and in which format they need it in. Google Shopping Product Data Specification But if you want to advertise your products in Google Shopping, you’ll need to adhere to Google’s requirements. These kinds of feeds are used by a lot of different systems. Those might sound complicated but all of these are the same thing: a file with all of the product information of your store in a format that can be read by another system. The feed you need for Google Shopping is known under a ton of different names: merchant center feed, google shopping feed, product data feed, product feed, data feed, etc. Let’s start with the easiest part, the name. Part 1 – Basic Google Shopping Feed Fixes Google Shopping Feed for Shift4Shop (3dcart).Product variations, Bulk Changes & Multiple Feeds.Part 2 – Fixing Errors In Google Merchant Center. ![]() ![]() Prohibited or Restricted product policy.Google Shopping Product Data Specification.Part 1 – Basic Google Shopping Feed Fixes.
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